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Research papers

Assessing radio advertising effectiveness

When respondents are asked to recall ads in a “real world” context radio does well both in absolute terms and relative to television. Aided ad recall in this study averaged 32% across ninety-one radio ads vs. 38% a cross seventy-four ads...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jackie Ferris, Owen Charlebois
June 15, 1999
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Citation

Ferris and Charlebois (1999a, June 15). Assessing radio advertising effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-radio-advertising-effectiveness


Research papers

How different is a random digit dialing sample from a listed sample?

In Canada, about 98% of all households have telephones, and unlisted telephone numbers are relatively rare. Given this, BUM has recruited participants for its radio ratings surveys using a sample frame of listed telephone numbers. In analyses of our...

Catalogue: 2nd Radio Research Symposium
Authors: Jackie Ferris, Owen Charlebois
June 15, 1997
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Citation

Ferris and Charlebois (1997a, June 15). How different is a random digit dialing sample from a listed sample?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-different-is-a-random-digit-dialing-sample-from-a-listed-sample-